Book cover for What You See Is What You Get

What You See Is What You Get

Synopsis

Details

30 September 2010
656 pages
9780230754737
Imprint: Macmillan

Reviews

Brilliantly upfront
Brash and bold are two adjectives used to describe this ruthless businessman turned TV personality. But Lord Sugar is a self-made man and one of Britain's finest business brains. His story so far is inspirational to the end
Sugar is unusual among celebrity memoirists in that he's a clever man who has done a lot with his life, and the tale of his rise from nothing, and nowhere is genuinely revealing
I'm addicted to autobiographies and What You See Is What You Get is one of the best i've read. Love him or loathe him, Baron Sugar of Clapton is the walking, snarling embodiment of all the values he espouses on The Apprentice. He believes in loyalty, hard work, looking after your family and enjoying your success. His rise to success from a tiny council house in East London is extraordinary and he tells it in the kind of blunt, no-nonsense way that has made him such a hit on television