Predatory Thinking
23 May 2013Imprint: Macmillan
Synopsis
'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday Times
Life is a zero-sum game.
Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty,...
Details
23 May 2013272 pages
9781447248392Imprint: Macmillan
Reviews
Offers much to think about . . . engagingCreative Review
Challenges the way we think creatively by flipping the logical, 2D way of thinking on its headPsychologies
Cool, clear, very readableOverseas Property Professional
