James Lawrence

James Lawrence aka 'The Iron Cowboy' has broken four Guinness World Records for endurance racing. But this was all merely training for his most significant project: The Conquer One Hundred. From March 1, 2021, till June 9, 2021, James Lawrence raced a full-distance triathlon every single day. That’s 140.6 miles a day for 100 consecutive days, totaling 14,060 miles.

James is a professional speaker, and in 2022, he did 65 different events across the country. While often featured with stalwart speakers like Jay Shetty and Mel Robbins, James consistently gets higher scores.