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Beyond the Idea
Imprint: Macmillan
Synopsis
Businesses stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings.
Indeed, even a company with the world’s best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today.
Vijay Govindarajan and Chris Trimble are the world’s leading authorities on the successful management...
Details
160 pages
Imprint: Macmillan