Book cover for The Geek Way

The Geek Way

Synopsis

Details

16 November 2023
336 pages
9781035026173
Imprint: Macmillan Business

Reviews

Andy understands that we geeks haven’t just been creating new technologies in Silicon Valley — we’ve also been creating new and improved ways to run a company in a world permeated by tech. Here he distills what we’ve come up with. This book is a handbook for disruptors
The Geek Way makes a fascinating case that the most important technological revolution of our time isn't what companies make, but how they're managed. Andrew McAfee is a world-class intellectual provocateur - he never ceases to challenge my assumptions and sharpen my thinking - and reading this book will do the same for you. It's the most compelling analysis I've seen of what Silicon Valley has learned about building more effective organizations, and what they still have to learn
By combining management theory, competitive strategy, the science of evolution, psychology, military history and cultural anthropology, McAfee has produced a remarkable work of synthesis that finally explains within a single unified theory — The Geek Way — the reasons why the tech startup approach has taken over so much of the world
The chapter titles alone — which intrigue and baffle in equal measure — should compel you to read this smart, irreverent, informative guide to navigating the future of work. Companies that don’t follow The Geek Way will fall behind. And it’s all about creating the right culture — a culture of speed, ownership, science, and openness. Each of these simple words contains more than you can know. Read this remarkable book