Out on 14 November 2024
Book cover for The Geek Way

The Geek Way

Synopsis

Details

14 November 2024
336 pages
9781035026210
Imprint: Macmillan Business

Reviews

Andy understands that we geeks haven’t just been creating new technologies in Silicon Valley — we’ve also been creating new and improved ways to run a company in a world permeated by tech. Here he distills what we’ve come up with. This book is a handbook for disruptors
It's the most compelling analysis I've seen of what Silicon Valley has learned about building more effective organizations, and what they still have to learn
By combining management theory, competitive strategy, the science of evolution, psychology, military history and cultural anthropology, McAfee has produced a remarkable work of synthesis that finally explains within a single unified theory — The Geek Way — the reasons why the tech startup approach has taken over so much of the world
Companies that don’t follow The Geek Way will fall behind