Synopsis
Improving client outcomes with goals-based investing
Financial advisors stand at a crossroads. One path is grounded in traditional investing. Advisors who remain on this route face numerous hazards that impair their clients' long-term wealth and endanger advisory viability. The other path requires practitioners to adapt by embracing technology and goals-based solutions.
Choosing the right road is vital for sustaining and growing advisory businesses in the years ahead.
Industry veteran and financial technology expert, Bill Martin, CFA, creatively explains how financial advisors can sidestep the seven major hazards their clients face in conventional investing by choosing the smarter path of goals-based investing. This rewarding journey shifts the focus of traditional investing from products and performance towards a collaborative, tech-enabled framework built on personalized advice. Goals-based investing redefines success in terms of achieving each client's unique needs, desires, and aspirations – an approach that clients overwhelmingly prefer and which, crucially, leads to better outcomes for clients and advisors.
The Smart Financial Advisor is a must-have guide for advisors who desire to differentiate and grow their practices amid commoditization, fee compression, and increasing regulatory requirements. Martin skillfully combines captivating stories, compelling research, and practical applications to show how you can embark on this path, engaging clients and improving their outcomes along the way.
By adopting the fintech and goals-based strategies within this book, not only will you learn the secrets to survive today's industry challenges, but you will also discover how to truly thrive as a smart financial advisor!
Details
25 October 2017
9780857195838Reviews
Bill Martin’s The Smart Financial Advisor is a thoughtful guide on how financial advisors should future-proof their practice in the new millennium -- embrace goals-based planning and the Fintech tools that enable it. Advisors thinking about connecting roboadvice and digital financial planning into their practice should read this book, or face technological extinction.Lex Sokolin, Global Director Fintech Strategy & Partner at Autonomous Research and former Founder of AdvisorEngine and NestEgg Wealth
The Smart Financial Advisor hits on many of the issues that derail investor and advisor success. Advisors would do well to heed Bill Martin's recommendations and understand the current and future environment; adapting to an ever quickening pace of change. In the end, we are all human: It's those human emotions that may be the difference between success and failure. Bill provides the tools to navigate your fears or exuberance towards clients' ultimate goals.Steve Lockshin, Founder, AdvicePeriod
Goals-based investing is one of the simplest, most powerful, and most consistently overlooked tools at the disposal of financial advisors. In this well-researched and engaging book, Bill Martin speaks to both the why and how of goals-based investing in a way that will improve both investor and advisor outcomes.Dr. Daniel Crosby, author of The Laws of Wealth: Psychology and the Secret to Investing Success.
As wealth management continues to change and evolve, leading advisors are embracing a fiduciary approach, leveraging technology to present the client’s entire financial situation on any device, anytime. Bill Martin completely captures this new paradigm in The Smart Financial Advisor, making the book an essential resource for financial advisors everywhere.David Benskin CEO Wealth Access
