Listen Like You Mean It

This is a book about generosity and dignity, about caring enough to actually let the truth come through. In the race to build the next big thing, too often we forget to build the right thingSeth Godin, author of The Practice

Could there be a more relevant book for our times? While there are plenty of books on persuasion, none tells us how to influence others through the quiet art of understanding. Vengoechea implores us to truly hear other people (maybe for the first time) and is the perfect author of a book on why we should listen like we mean itNir Eyal, bestselling author of Hooked and Indistractable

Listen Like You Mean It brings an extremely underappreciated skill to the forefront, and illuminates practical ways we can all improve, whether we’re designing products, trying to reach an agreement, or simply listening to a friend. The world would be a better place if we all developed a listening mindsetLiz Fosslien and Mollie West Duffy, co-authors of the Wall Street Journal bestseller No Hard Feelings

A helpful guide to listening, especially for people in human resources or research careers who depend on keen observational skills to succeedLea Berman and Jeremy Bernard, author of Treating People Well