Book cover for For the Culture

For the Culture

Synopsis

Details

05 September 2024
320 pages
9781035020034
Imprint: Macmillan Business

Reviews

Compelling and vivid. Collins identifies the concept of culture as a key driver of human behaviour – and he beautifully dissects and knits it back together for readers like a skilled surgeon
Engrossing. You might be up all night reading it
Some people seem to intuitively “get it”. Most do not. Collins articulates “it” for the rest of us and provides not just an understanding, but a guide for how to actually engage and influence culture
Insightful and enlightening. Diving deeply into what moves real people, not personas and archetypes, Dr. Collins gives us a look into cultural nuances we can use to make meaningful connections and drive action